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The Risk of Becoming an Expert
——————————————————————————————————————————- David Armano doesn’t see himself as an expert – do you? To me, experts are the modern day oracles. Authoritative figures that feed traditional and social...
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Interview with Vikram Vij: A Common Sense Approach to Branding
——————————————————————————————————————————— By Mark Smiciklas Has the brand building process become over-complicated and intimidating…something for big corporations with big budgets – and out of reach...
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